HABITAT - HOME OF ATTENTION

Habitat wanted to rebuild its reputation for high-quality design after consumers lost sight of the brand following its integration into Argos and Sainsbury’s. To showcase how small details can transform a home, we partnered with Pinterest to create The Home of Attention, a campaign built around a series of cinematic short films that placed Habitat products at the centre of relatable, human stories. The campaign was supported by innovative Pinterest-first media, including creator content, 360 Pins, interactive formats and beta features, helping reframe Habitat as a design-led brand.

I led the design delivery for this campaign, ensuring all Pinterest assets adhered to Habitat’s brand guidelines. I created the design of the opening and closing frames, designed the 360 Pin for the first film, and developed static assets to promote the series. For the second and third films, I took on a greater role in the creation and delivery of the films for the Pinterest Pins, helping to maintain a consistent visual identity across every touchpoint and ensuring the creative remained cohesive throughout the campaign.