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GO.COMPARE - FEEL THE DEAL
PROGRAMMES
After Effects, Photoshop
YEAR
2025
ROLE
Designer
In a departure from the iconic Gio Compario-led advertising, Go.Compare challenged us to create a platform recognising the savviness of customers seeking the best insurance deals. The result was Feel The Deal, a campaign celebrating the confidence of making the right choice. Customers were rewarded with Gio’s iconic moustache whenever they secured a great deal, turning deal-finding expertise into a playful badge of honour. Across TV, social and interactive experiences, QR-enabled activations allowed users to try on Gio’s distinctive tache and share the results online.
My role on this project involved creating multiple OOH executions across the UK in a variety of formats, including the flagship Waterloo In Motion site, measuring 40 metres wide by 3 metres high. I also worked on the interactive activation at Battersea Power Station, developing concepts and creative ideas that helped bring the experience to life.
