BORDERLANDS 4

To launch the latest Borderlands game, we brought the franchise’s signature chaos into the real world through immersive out-of-home experiences across London and Berlin. At Waterloo Station, commuters were dropped into the game world via animated escalators, a 16-screen travelator takeover, tunnel wraps, AR mirrors and Snapchat activations. In Berlin, the campaign extended to high-impact placements including a mural, Sony Center 3D installation and disruptive creative on Kurfürstendamm, reimagining traditional advertising through the rebellious lens of Borderlands and creating an unmissable launch moment for fans.

My role on this campaign included supporting the creation of the 16-screen travelator takeover at Waterloo Station, which immersed commuters in the Borderlands universe as they passed through the space. I also designed one of my largest out-of-home executions, a bespoke 96-sheet poster located outside Waterloo Station. In addition, I created animated mural content displayed across Berlin, alongside a series of parody-style posters that extended the campaign’s disruptive visual identity into the city.