ALLWYN - LUCKY DAYS

I produced an award video that brought the National Lottery’s ‘Set For Life’ campaign to life in an engaging, story-led way. The campaign followed comedians Seann Walsh, Eddie Kadi, and Olga Koch as they each imagined their dream day with £10,000 in hand, capturing their adventures in a hilarious YouTube series. The challenge was to drive awareness of the game and understanding of the mechanic among 18–34s through meaningful time spent with the brand.