ANDREX - GOTIME

Andrex used the launch of its GoTime potty-training app as an opportunity to connect with parents who often avoid the challenges of potty training. To drive engagement, the campaign tapped into millennial nostalgia by partnering with DJ Pied Piper and Masters of Ceremonies to recreate the iconic track ‘Do You Really Like It?’ with a potty-training twist. Led by a music video and supported by paid media, PR, influencers and activations at family rave event Raver Tots, the campaign helped make potty-training advice more engaging and relatable.

For this campaign, I was responsible for producing the PR package, which included a range of printed assets distributed to influencers. I also designed the newspaper prop featured in the campaign video and supported my Design Director in creating the 3D typography used throughout the video and wider campaign. Together, these assets helped bring the playful concept to life across both physical and digital touchpoints.